Andrew Tindall, Chief Growth Officer at System1, brings a science-first approach to brand growth. A global thought leader and speaker on effectiveness, and The Drum columnist.
Andrew Tindall is bringing two ideas to Auckland that will change how you think about creativity.
Every year, the world's best marketing minds descend on Cannes. Most New Zealanders wait months for the insights to filter through, if they arrive at all. Not this time. We're bringing one of Cannes Lions 2026's most anticipated sessions to Auckland, weeks after it debuts on the world stage.
Andrew Tindall - Chief Growth Officer at System1 and the man Mark Ritson called "the most significant thought of the last decade in marketing" is here for one morning only, with research that will change how you brief, build, and buy creativity.
PART ONE The Creator Effectiveness Playbook
The creator economy is no longer a question of if it's a question of how. Drawing on one of the largest creator effectiveness studies ever conducted (spanning hundreds of ads and millions of consumer responses from WPP Media, System1, and TikTok), Andrew reveals what actually works: which creator types drive attention, which build brands, and how to brief them without killing what makes them great. This research premiered at Cannes Lions 2026. You'll hear it in New Zealand before almost anyone in the Southern Hemisphere.
PART TWO Compound Creativity
What if the secret to more effective advertising wasn't originality it was consistency? Andrew's landmark research with the IPA, already downloaded by over 5,000 marketers worldwide, proves that creative consistency doesn't just sustain performance it compounds it. Brands that hold their creative foundations over time see dramatically stronger differentiation, higher emotional scores, and better business results. Not incrementally better. Exponentially better. This is the idea that stopped Cannes in its tracks.
THE FORMAT
30–45 min keynote — The Creator Effectiveness Playbook Live Q&A
Phil Goff and Chris Finlayson co-host a discussion on the political landscape in NZ and around the world. This event will also feature a special political guest live on stage.
